now open : Bassikes 10th store

Favourite Aussie fashion  brand Bassike have opened the doors to their 1oth store, if you’re in Melbourne head in to their newest store at Emporium

designed by Akin Atelier


Bassike Paddington


The bassike Paddington terrace Store has undergone its first transformation since opening in 2009. The store design reflects the bassike evolution having grown from the original organic cotton jersey collection to including women’s & men’s ready to wear, japan made denim, accessories & fine jewellery, and bassike mini collections.

Bassike’s Deborah Sams & Mary Lou Ryan have partnered with Akin Creative on the store design which elevates the spatial experience through contemporary furnishings & premium design details.

On the ground floor a blending of materials sees hand-selected silver travertine worked across point of sale bench tops, soft grey Italian leather upholstered display plinths, and flax linen fitting rooms carpeted with sisal and finished with artek stools. A central staircase in powder coated steel leads to the lower ground which is anchored by tonal woven rug and Hans Wegner occasional chairs which open out onto a quiet rear courtyard with a teddy-bear magnolia tree & a circular steel planter framed by white concrete plinth stools, cultivating a relaxing environment for shoppers.

“We’ve enjoyed creating the new space in which we have continued to evolve with the brand. Each of our stores have subtle points of difference while always feeling familiar and true to the bassike DNA.” – Deborah Sams, co-founder & director – bassike.

“Redesigning bassike Paddington has allowed us to align the Paddington flagship with the bassike brand as it stands today, but also how we envisage the brand growing over the coming years.” – Mary Lou Ryan, co-founder & director – bassike.


bassike Paddington
26 Glenmore Road, Paddington NSW 2026
Monday – Saturday: 10am – 6pm
Thursday: 10am – 7pm
Sunday: 10am – 4pm

bassike opens at the strand

Australian fashion favourite Bassike have just opened their latest store at the Strand in Sydney, The label Synomomous with cool showcases their mens and woman collection in a space designed by Akin creative.

Shop 59-61, Level 1

The Strand Arcade

412-414 George Street


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bassike sale

One of my favourite local Australian fashion brands Bassike is having a big sale – not to be missed if your lucky enough to be in town!



bassike melbourne flagship store

Bassike is one of my favouruite go to Australian brands, in fact i live in their stuff often. They  have opened their latest store (just yesterday) Their Melbourne Flagship store is now open and suitably it is located in a cool inner city lane way.

The store was Designed by Akin Creative the space was intentionally designed to have a residential feel with furniture and fixtures sourced and custom built especially.

Bassike Melbourne City 1-3 Rankin Lane Melbourne (off Little Bourke Street)

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bassike x bemboka

I love a good winter Blanket! nothing beats getting cosy at home!

Bassike has collaborated with Bemboka and created these exclusive wide and fine ribbed throws in awesome shades of grey, cream and black in store and online here Made from a Merino wool blend and Angora they are a little bit of everyday luxury.FINERIB1_2_DOVE.GRY_800wFINERIB1_2_NAT.DOVE_800wWIDERIB2_2_DOVE.CHAR_800w


Bassike is one hot Aussie label going from strength to strength. The label is always directional with a glamourous yet relaxed vibe. I think it is one of the most lusted after and most popular brands amongst friends and colleagues. I personally live in their striped t-shirts and super comfy track pants perfect attire on busy shoot days when I need to be comfortable for work but still look good – often you will find a number of the crew on a shoot in the same.

Style note : Birkenstocks are back!

click here to see more and to buy in store and online


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mjg’s house as seen in sunday style

MJG’s house as seen in this weekends Sunday Style Magazine

Images James Geer

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